They travelled in a new Dodge truck, decorated in the Haro team colors and covered almost 18,000 miles over the period. In the summer of 1981, Bob Haro and fellow Haro Trick team member Bob Morales set out on a three-month tour of the United States to promote BMX Freestyle to the youth of America. Available in red, yellow, blue, black and white.Īd in BMX Plus september 1981: New type-2 number plates, velcro fasteners, panel covers, stadium numbers, brake levers. New Series-one: velcro fasteners, stadium numbers and brake levers. I am pretty sure his name was Greg Keyes. Gary Haselhorst, july 2006: The Lever was designed by a kid in High School. I met a guy who had an idea for that and we put that together and put our name on it. Everyone dug on 'em, until they found out that it flexed a lot and limited stopping power.īob Haro: Around 1980 we started making a plastic brake lever. It was trick looking with those two finger slots and cool color combos when you mixed and matched. The Haro lever was the major "brake-through." It was an instant hit for the first year and a half. Haro Designs, the first name of the company, was formed in 1980 with headquarters in Torrance, California. I used to put all the decals and numberplates underneath my bed.ĭemand for these stylish plates quickly outgrew Bob's one man capacity. In 1978, Bob rented a 10x15-foot workspace in Torrance California, for $100 a month and moved his business out of his bedroom.īob Haro: My room smelled like vinyl ink. Bob began producing numberplates for BMX bikes in his bedroom in 1976, the year he graduated from high school, at first for friends, then later for any racers who wanted them. If you want to add any info, please contact 1976īob Haro is getting his numberplate business off the ground. Sources:, BMX Plus!, 2Fresh Timo, Ride BMX UK, BMX Action,.
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